In a region where healthcare innovation has often focused on tertiary care and chronic disease management, a quiet revolution is taking place in reproductive medicine. The Global Fertility Network (GFN) — a rapidly expanding regional fertility group — has announced a major step in its journey: the acquisition of HealthPlus Fertility Center in Jeddah.
This marks GFN’s second acquisition in Saudi Arabia in less than a year, following its earlier purchase of Bnoon IVF Center in Riyadh. Both centers are now unified under the Bnoon brand, forming the largest standalone fertility and assisted reproduction network in the Kingdom.
A Growing Network for a Growing Need
With these acquisitions, GFN has effectively doubled its treatment capacity to more than 5,000 IVF cycles annually — a scale that positions it as the leading provider of fertility services in Saudi Arabia and one of the largest across the GCC.
The move is part of a 100 million Saudi Riyal (US$27 million) investment plan to meet the region’s rising demand for assisted reproductive technologies (ART). A new 3,800-square-metre flagship facility in northern Riyadh is already under construction and expected to open its doors by December 2025.
“Expansion in Saudi Arabia is not just a business move — it’s a commitment to women’s health,” said Majd Abu Zant, Founder and CEO of GFN. “Our goal is to create a regional platform that empowers couples and provides access to world-class fertility care closer to home.”
Under the Bnoon name, GFN’s centers bring together top Saudi IVF consultants with decades of combined experience, supported by advanced embryology labs and patient-centric digital platforms designed to simplify the fertility journey.
Investment and Innovation: The Fertility Market Evolves
GFN’s rapid expansion is backed by over US$60 million in equity financing from investors in Saudi Arabia and the UAE. Dubai Investments, a leading regional investment group, now holds a 34.3% equity stake, underscoring strong institutional confidence in the growing fertility sector.
This expansion strategy mirrors broader healthcare trends across the Gulf, where consolidation and standardisation are driving quality improvements and expanding access to specialised medical services.
New clinics are planned in Khobar, Abha, and additional Saudi cities, signaling a strategic shift toward nationwide accessibility and uniform standards of care.
A Fertility Challenge with Regional Nuance
Infertility is no longer a quiet topic in the Middle East. In Saudi Arabia, infertility affects up to 15% of couples, a figure comparable to global averages but with unique regional drivers.
“We’re observing a steady increase in couples seeking fertility treatment, both for primary and secondary infertility,” explained Dr. Abdulaziz Muhammad AlShahrani, Group Medical Director at Bnoon. “There’s greater awareness, better diagnostics, and a cultural shift toward open conversations about reproductive health.”
Dr. Fawaz Adeeb Edris, Executive Director at the Jeddah facility, pointed to declining fertility rates across the GCC as a major demographic trend. “Delayed parenthood, changing lifestyle patterns, obesity, and genetic factors are all contributing,” he said. “At the same time, the willingness to seek help — and trust modern solutions — has grown significantly.”
Technology as the New Fertility Partner
Beyond consolidation, GFN’s approach integrates AI-enhanced diagnostics, advanced laboratory automation, and data-driven patient management. The goal is to reduce variability in outcomes and make fertility treatments more predictable, efficient, and accessible.
These innovations align closely with Saudi Arabia’s Vision 2030, which aims to create a more sustainable, tech-driven healthcare ecosystem. For fertility care, this means not just improved clinical outcomes — but also a shift toward preventive reproductive health, genetic counselling, and personalised treatment pathways.
A Broader Story of Hope and Progress
As fertility medicine continues to evolve, networks like GFN are reshaping what reproductive healthcare looks like in the Gulf. Their expansion signals both medical progress and cultural openness — where discussions about infertility are no longer taboo but part of an informed, compassionate dialogue.
For physicians and health-minded readers alike, this transformation in Saudi Arabia offers a glimpse into the future of integrated reproductive care: patient-centered, technology-supported, and globally connected.